Jamie Edmundson


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09.Information
Selected Projects
 V&A Unexpected Item
Bowie at the V&A
V&A Reece’s Alternative Guide To Architecture  
Stone Island x Frieze
Nike Future Movement Broadcast
Nike First Timers
Jordan Black History Season  
Nike London
Frieze
London-based video producer and directorjamie.edmundson@hotmail.co.uk
+44 7545770432
01.Unexpected Item V&AVideo series
YouTube + Instagram
2025-ongoing
A new interview series for the V&A’s YouTube and social channels, supporting the launch of its new east London museum V&A East Storehouse - ‘the national museum of absolutely everything’. Over 6 million organic views to date and a 2026 Webby Honouree - Interview or Talk Show .



Guest artists, celebrities, musicians and creatives are shown 5 iconic items from the V&A’s vast archive of art and design history. With tantalising unboxings, shock reveals and palpable excitement, we uncover the hidden wonders of an iconic national museum collection and the unexpected cultural obsessions of your favourite celebs. 




Guests include Nucti Gatwa, Ashnikko, The Last Dinner Party, Bat For Lashes, Holly Humberstone, Lea Ogunlami and more.

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02.David BowieV&A
Video
YouTube
2025
Unpacking David Bowie’s creative output and legacy and delving into his huge archive of instruments, costumes and more through a series of films and new social formats. Featuring artists and collaborators including Nile Rodgers, Tilda Swinton, Boy George, The Last Dinner Party and more.










03.Reece’s Alternative Guide To ArchitectureV&A
Video series (5x 7 minute)
YouTube + Instagram
2024-2025
Architectural history video series for the V&A exlaining the major movements of modern architecture with content creator and architectural historian Reece Davey, including an architectural baking-themed special with GBBO’s Maxy. 


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04.Stone Island x Frieze
Artist videos
YouTube + Instagram
2024-2025
Mini doc series profiling artists taking part in a unique collaboration between Stone Island and Frieze art fair. Epsiode one shot in LA in the wake of the 2025 wildfires with photographer Shaniqwa Jarvis and epsiode two shot in NYC with artist Tahir Karmali.






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05.Future Movement Broadcast
NikeCampaign
YouTube
2022
Creative and editor for an episode of the Future Movement Broadcast conversations series for Nike’s 2022 World Cup campaign. The episode brought together players, activists and campaigners for a discussion about how football connects the Black diaspora across the world, the struggles, triumphs and future of the game.



06.First Timers with Goldie Quaker
Nike
Entertainment Format
Nike Channels
2022
For episode 1 of a new entertainment format developed for Nike, where non-athletes from the world of music and entertainment try a sport for the first time, I was creative and editor. DJ Goldie Quaker is thrown in to the world of afro dance at Peckham’s The Movement Factory. 

Watch the full video. 

07.Black History SeasonJordanCampaign
YouTube/Nike Channels
2021
For Jordan’s 2021 Black History Month campaign, I was lead creative on a multi media project that celebrated Black British culture, history and sport. This included a short documentary film, directed by Sekou Abineri, about the legacy of Michael Jordan’s 1984 visit to a Brixton basketball team. 








08.Nike London Socials
Social
TikTok, Instagram, Nike Channels
2020-2023Creative and editor for more than 90 Nike projects between 2020 and 2023. Creating social-first storytelling, entertainment formats and viral moments with community heroes, celebrities and high profile athletes. Major campaigns included the 2020 Liverpool FC kit launch, 2021 Tokyo Olympics, the 2022 World Cup and Women's Euro 2022.








09.Frieze
Artist Profiles
Frieze/Partner Channels
2018-2020
Producing and directing artist documentaries and online content for Frieze channels and commercial partnerships. Clients include BMW, Matchesfashion, Squarespace.