V&A
Editorial content series and campaigns, 2023-present

Unexpected Item

A new interview series for the V&A’s YouTube and social channels. Guest celebs, musicians and creatives are shown 5 items from the museum’s collection, sparking a conversation about their cultural infleunces and unexpected obsessions. Over 8 million organic views to date and a 2026 Webby Honouree - Interview or Talk Show .

How I Made It

Leading creatives unpack the process and stories behind their work. Guests have included musician Nile Rodgers director Emerald Fennell, photorapher Jamie Hawkesworth

Rabbithole

Opinionated presenters take us down the Rabbithole of topics in the world of the V&A

Jamie Edmundson