London-based video creative working as a producer, director and editor jamie.edmundson@hotmail.co.uk
+44 7545770432
01.Unexpected Item V&AVideo series
YouTube + Instagram
2025-ongoing

A new video series for the V&A’s YouTube and social channels, supporting the launch of its new east London museum V&A East Storehouse - ‘the national museum of absolutely everything’. 



Guest artists, celebrities, musicians and creatives are shown 5 iconic items from the V&A’s vast archive of art and design history. With tantalising unboxings, shock reveals and palpable excitement, we uncover the hidden wonders of an iconic national museum collection and the unexpected cultural obsessions of your favourite celebs. 

Guests include The Last Dinner Party, Bat For Lashes, Holly Humberstone, Lea Ogunlami and more.

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02.Nile RodgersV&A
Video
YouTube
2025
Interview with Nile Rodgers about his relationship with David Bowie and the story behind their hit single ‘Let’s Dance’



03.Reece’s Alternative Guide To ArchitectureV&A
Video series (5x 7 minute)
YouTube + Instagram
2024-2025
Architectural history video series for the V&A exlaining the major movements of modern architecture with content creator and architectural historian Reece Davey, including an architectural baking-themed special with GBBO’s Maxy. 


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04.Stone Island x Frieze
Artist videos
YouTube + Instagram
2024-2025
Mini doc series profiling artists taking part in a unique collaboration between Stone Island and Frieze art fair. Epsiode one shot in LA in the wake of the 2025 wildfires with photographer Shaniqwa Jarvis and epsiode two shot in NYC with artist Tahir Karmali.






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05.Future Movement Broadcast
Nike
Campaign
YouTube
2022

Creative and editor for an episode of the Future Movement Broadcast conversations series for Nike’s 2022 World Cup campaign. The episode brought together players, activists and campaigners for a discussion about how football connects the Black diaspora across the world, the struggles, triumphs and future of the game.



06.First Timers with Goldie Quaker
Nike
Entertainment Format
Nike Channels
2022

For episode 1 of a new entertainment format developed for Nike, where non-athletes from the world of music and entertainment try a sport for the first time, I was creative and editor. DJ Goldie Quaker, famed for her ‘one dance move’, is thrown in to the world of afro dance at Peckham’s The Movement Factory. With only 1 week to master a complicated routine, she must perform in front of a packed crowd at their upcoming showcase. What could go wrong?




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07.In The Studio
Hauser & Wirth
Artist Profile
YouTube/H&W Channels
2022

A series of artist studio documentary films for art gallery Hauser & Wirth. Artists include Henry Taylor, Anj Smith and Christina Quarles.




08.Black History SeasonJordanCampaign
YouTube/Nike Channels
2021

For Jordan’s 2021 Black History Month campaign, I was lead creative on a multi media project that celebrated Black British culture, history and sport. This included a short documentary film, directed by Sekou Abineri, about the legacy of Michael Jordan’s 1984 visit to a Brixton basketball team. 








09.Nike London Socials
Social
TikTok, Instagram, Nike Channels
2020-2023
Creative and editor working on over 90 Nike projects between 2020 and 2023. Creating social-first storytelling, entertainment formats and viral moments with community heroes, celebrities and high profile athletes. Major campaigns included the 2020 Liverpool FC kit launch, 2021 Tokyo Olympics, the 2022 World Cup and Women's Euro 2022.








10.Frieze
Artist Profiles
Frieze/Partner Channels
2018-2020

Producing and directing artist documentaries and online content for Frieze channels and commercial partnerships. Clients include BMW, Matchesfashion, Squarespace.