Jamie Edmundson


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10.Information
Selected Projects
 V&A Unexpected Item
Nile Rodgers
V&A Reece’s Alternative Guide To Architecture  
Stone Island x Frieze
Nike Future Movement Broadcast
Nike First Timers
Hauser & Wirth
Jordan Black History Season  
Nike London
Frieze
London-based video creative working as a producer, director and editor jamie.edmundson@hotmail.co.uk
+44 7545770432
06.First Timers with Goldie Quaker
Nike
Entertainment Format
Nike Channels
2022
For episode 1 of a new entertainment format developed for Nike, where non-athletes from the world of music and entertainment try a sport for the first time, I was creative and editor. DJ Goldie Quaker, famed for her ‘one dance move’, is thrown in to the world of afro dance at Peckham’s The Movement Factory. With only 1 week to master a complicated routine, she must perform in front of a packed crowd at their upcoming showcase. What could go wrong?




Watch the full video.